The starting point is a design company which develops visual messaging and systems based on an understanding of people, business, current trends and technologies. The company focuses on the communication qualities of its solutions using semiotics, communication theory and linguistics.
The challenge is to delicately highlight the company’s specialization and emphasize its approach.
The solution is multi-layered in terms of meanings and interpretation, and is based on the “VC” monogram that also an eye. The symbol of an eye combined with the word “visual” refers to the company’s specialization in visual solutions.
The construction composed of the name «visual code», the eye symbol, a visual cone and the object within it hints at the process of human perception and its decoding of a visual message.
The accompanying graphics express the idea of messages competing for human attention and recall, while the character refers to the company’s specialization.
- Market research
- Competitive audit
- Brand personality
- Core messages
- Visual mood
- System structure
- System elements