Bur­gon­o­my is a uni­verse of burg­ers. The con­cept con­veys the com­pa­ny’s fo­cus on burg­ers. “Bur­gon­o­my” on one hand de­notes the name of the uni­verse, while on the other hand draw­ing at­ten­tion to the spe­cial­iza­tion of the com­pa­ny.

Vi­su­al­ly, the idea of ​​the uni­verse is ex­pressed with a sym­bol that is as­so­ci­at­ed with both a burg­er and a plan­et. The sym­bol is in­te­grat­ed in­to the lo­go and in­to pat­terns used in the de­sign of pack­ag­ing and other com­pa­ny ma­te­ri­als.

As it was im­por­tant to con­vey both the idea of ​​the uni­verse and of burg­ers, the pat­terns have been im­ple­ment­ed on dark and light back­grounds. The dark back­ground en­hances the as­so­ci­a­tion with outer space while the light one, to­gether with the tex­tures of the in­gre­di­ents, is as­so­ci­at­ed with food. In ad­di­tion to its as­so­ci­a­tions with meat, the red col­or can al­so be per­ceived as a ref­er­ence to the cul­tu­r­al con­text of Cana­da.